William “Bill” Frederick Lomas
1935-2024
 | A Celebration of Life Service for the late William “Bill” Frederick Lomas, known in the entertainment world as “The Parade King,” will be held on Saturday, April 6, 2024 at 1:00 p.m., officiated by Pastor Dan Dutch at Desert Reign Church, 11610 Lakewood Drive, Downey, CA 90241. The general public is welcome and encouraged to attend the service to pay their final respects to Bill Lomas and his family. Ample free parking will be available. The church office is open Monday through Thursday from 9:00 a.m. - 5:00 p.m. Click here for more information: Desert Reign Church
For 42 years, until 2023, Lomas was a longtime producer of the iconic Hollywood Christmas Parade, as well as producer of countless other parades, dozens of Irish Fairs and Celtic Music Festivals, Carnivals and other events in the states of California, Hawaii and Arizona.
Lomas’ Celebration of Life service will be under the direction of McKenzie Mortuary based in Long Beach, CA. For questions and further information about the service, please call Bridget McIntyre at McKenzie Mortuary, Sunday through Saturday between 9:00 a.m. – 5:00 p.m., at 562-961-9301. Click here for more information: McKenzie Mortuary Services
Publicist Steve Moyer, a spokesperson for the Lomas family said: “Bill Lomas passed away peacefully at 11:00 a.m. PST on Friday, March 22, 2024 in his home in Lakewood, CA, surrounded by family and friends. He died of cancer, and was 88-years-young, in both spirit, and life.”
During the course of his long distinguished career in the entertainment business he served at President and Chief Financial Officer of World Wide Spectaculars, Inc., known as Pageantry Productions, producing parades for St. Patrick’s Day, Fourth of July and Memorial Day, and other events, both locally and throughout the state of California since 1963.
Born in Toronto, Ontario, Canada on May 25, 1935, at the age of 19 Bill Lomas married his first wife, Barbara Joan Benson Lomas, a beautiful model who worked at a television station. The couple had two children, Steve and Penny. Shortly after graduating from high school in Toronto, Lomas started working as an Auto Mechanic, advancing to the position of Service Manager at Olin Mills Pontiac.
In August 1960, Bill and Barbara Lomas moved from Toronto, Ontario, Canada with their children to Lynwood, CA, where Lomas initially worked at an auto dealership, then at Goodyear Tire Company, before taking a position at Canada Dry. Lomas’ first wife Barbara, passed away in 1995.
During his time with Canada Dry, Lomas created many outstanding in-store displays and local promotions. One campaign, led him to escorting a band of legendary Los Angeles Dodgers baseball players around the city for in-store visits, including: Sandy Koufax, Don Drysdale, Maury Wills and Duke Snyder.
At Canada Dry, Lomas met his soon to be business partner, Mort Pollock, and they created Golden State Trophies in Woodland Hills, CA, circa 1965.
In an effort to get more trophy business, Bill Lomas realized that parades order many more trophies than bowling leagues or baseball leagues, which typically ordered trophies for First, Second and Third place, as well as Best Sportsman. So Lomas invented a promotion, and faxed all the Chamber of Commerce offices throughout the state of California, with the following promotional slogan: “Book Your Parade Trophies with us to receive a free booklet, ‘100 Tips To A Better Parade.’”
Within a couple of weeks, several chambers of commerce offices got back to Lomas, essentially saying: “We have a budget, but we know nothing about producing a parade. We would be happy to buy the trophies from you, if you can produce our parades. I’m the president of the chamber, but I have a business of my own to run.”
That’s how Bill Lomas got into the parade business!
He and his partner, Mort Pollack started producing parades, but after a few years, they parted ways because Pollack wanted to be in the trophy business and Lomas wanted to be in the parade business. At that point in time, Lomas started Pageantry Productions in 1969 on Long Beach Boulevard in Lynwood, CA, which was once the Presidential Democratic Campaign Office for Robert F. Kennedy.
In 1965 Lomas met his next parade business partner, Veronica “Ronnie” Theresa Lomas (nee Murphy), whom he later married. Ronnie was credited as the first woman to start and run a Drum & Bugle Corps, The Diplomats. Ronnie Lomas passed away in 2009. She created Pageantry Productions’ slogan, “I love a parade.”
In 2010, Lomas met Nancy Lennon, his life companion until the time of his death. Lennon was an integral part of Lomas’ life.
Lomas was a Scotsman by birth, but an Irishman at heart. His mother was 100% Scottish and his father came from a line of French Huguenots and English/Viking heritage. Lomas was also a Certified Festival Executive and Founding Member of CalFest. Lomas was a longtime close friend and colleague of Hollywood’s late Honorary Mayor, Johnny Grant. Lomas and Grant often vacationed together.
In the height of Lomas’ career he produced 65 parades and 34 festivals annually for about 10 years. In the early 80s Lomas was brought in on an emergency basis to produce the Kentucky Derby Parade and he was the decorator of choice for the Disneyland Hotel in Anaheim, CA. On March 17, 1985, and several years after that, Lomas decorated and carpeted in green several blocks of Rodeo Drive in Beverly Hills, CA for the St. Patrick’s Day Parade.
In 1985, Ed McMahon, Johnny Carson’s famous straight man, served as Grand Marshal of The City of Beverly Hills’ first St. Patrick’s Day Parade, which also included celebrities Milton Berle, Red Buttons, Gene Kelly, Ernest Borgnine, Phyllis Diller, Michael York, Eva and Zsa Zsa Gabor, Danny Thomas and Bozo The Clown. Lomas produced his first parade back in 1966.
Survivors include: Nancy Lennon, Lomas’ life companion; son, Steven F. Lomas; daughter, Penelope (Penny) S. Moore (nee Lomas); stepdaughter, Linell Pe’a (nee Harn) who was active participant in her father’s parade business; stepson, Richard Harn; stepdaughter, Kathy Cavanas (nee Harn); and many grandchildren and great-grandchildren.
Please click here to post your memories of BIll.
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